Marketing Bold
The voice used on confident product landing pages and feature launches. Verb-first, short, declarative, kinetic. Sounds like Stripe, Linear, Vercel, Framer headlines — momentum over explanation.
$ aoe install @impeccable/voice-marketing-boldProjection
Always in _index.xml · the agent never has to ask for this.
MarketingBold [voice] v1.0.0
The voice used on confident product landing pages and feature launches. Verb-first, short, declarative, kinetic. Sounds like Stripe, Linear, Vercel, Framer headlines — momentum over explanation.
Loaded when retrieval picks the atom as adjacent / supporting.
MarketingBold [voice] v1.0.0
The voice used on confident product landing pages and feature launches. Verb-first, short, declarative, kinetic. Sounds like Stripe, Linear, Vercel, Framer headlines — momentum over explanation.
Label
Marketing Bold
Meta
- License: Apache-2.0
- License Provenance: package-authorship-claim
Tone
confident + kinetic
Emphasis
verb → outcome → proof — no hedging, no apology, no qualifier
Emotional Arc
intrigue → conviction → urge to click — reader feels the product is already shipping without them
Patterns
- Label: Headline (verb-first imperative)
- Template: {Verb} {object}. {Verb} {outcome}.
- Example: Ship faster. Move on.
- Label: Subhead (concrete proof)
- Template: {Number}× {improvement}. {Concrete-feature-1}. {Concrete-feature-2}.
- Example: 2× faster page loads. Instant search. Zero config.
- Label: Tagline (3-word manifesto)
- Template: {Verb} the {abstract-noun}.
- Example: Build the future. Ship the web. Design the next.
- Label: CTA (action + time)
- Template: {Verb} in {duration} →
- Example: Start in 30 seconds →
- Label: Section opener (anti-status-quo)
- Template: Stop {old-behavior}. Start {new-behavior}.
- Example: Stop fighting your stack. Start building.
- Label: Social proof (named, specific)
- Template: {Number} teams at {recognized-brands} {verb} on {product}.
- Example: 40,000 teams at Vercel, Notion, and Ramp ship on Linear.
Prohibitions
- Do not write 'we are excited to announce' — it telegraphs corporate distance.
- Do not use 'simply', 'just', or 'easily' — they erode the confidence the voice depends on.
- Do not write sentences over 12 words for headlines.
- Do not use the passive voice ('is enabled by') in primary copy.
- Do not stack three adjectives — pick the strongest one.
- Do not use exclamation marks — confidence does not shout.
Loaded when retrieval picks the atom as a focal / direct hit.
MarketingBold [voice] v1.0.0
The voice used on confident product landing pages and feature launches. Verb-first, short, declarative, kinetic. Sounds like Stripe, Linear, Vercel, Framer headlines — momentum over explanation.
Label
Marketing Bold
Meta
- License: Apache-2.0
- License Provenance: package-authorship-claim
Tone
confident + kinetic
Emphasis
verb → outcome → proof — no hedging, no apology, no qualifier
Emotional Arc
intrigue → conviction → urge to click — reader feels the product is already shipping without them
Patterns
- Label: Headline (verb-first imperative)
- Template: {Verb} {object}. {Verb} {outcome}.
- Example: Ship faster. Move on.
- Label: Subhead (concrete proof)
- Template: {Number}× {improvement}. {Concrete-feature-1}. {Concrete-feature-2}.
- Example: 2× faster page loads. Instant search. Zero config.
- Label: Tagline (3-word manifesto)
- Template: {Verb} the {abstract-noun}.
- Example: Build the future. Ship the web. Design the next.
- Label: CTA (action + time)
- Template: {Verb} in {duration} →
- Example: Start in 30 seconds →
- Label: Section opener (anti-status-quo)
- Template: Stop {old-behavior}. Start {new-behavior}.
- Example: Stop fighting your stack. Start building.
- Label: Social proof (named, specific)
- Template: {Number} teams at {recognized-brands} {verb} on {product}.
- Example: 40,000 teams at Vercel, Notion, and Ramp ship on Linear.
Prohibitions
- Do not write 'we are excited to announce' — it telegraphs corporate distance.
- Do not use 'simply', 'just', or 'easily' — they erode the confidence the voice depends on.
- Do not write sentences over 12 words for headlines.
- Do not use the passive voice ('is enabled by') in primary copy.
- Do not stack three adjectives — pick the strongest one.
- Do not use exclamation marks — confidence does not shout.
Examples
Relations
related: [@impeccable/voice-dev-technical, @impeccable/voice-casual-warm] compatible: [@impeccable/persona-vercel-clean, @impeccable/persona-stripe-fintech] conflicts: [@impeccable/voice-legal-formal, @impeccable/voice-brand-corporate]
Compatible
- @impeccable/persona-vercel-clean
- @impeccable/persona-stripe-fintech
Conflicts
- @impeccable/voice-legal-formal
- @impeccable/voice-brand-corporate
Source
aoe-engine/examples/frontend-design/primes/compiled/@impeccable/voice-marketing-bold/atom.yaml