Factual Not Aspirational
UI copy must make factual claims about what the product actually does — not aspirational claims about what it might do for the user. Claims without supporting evidence are prohibited in UI interfaces.…
$ aoe install @community/rule-factual-not-aspirationalProjection
Always in _index.xml · the agent never has to ask for this.
FactualNotAspirational [rule] v1.0.0
UI copy must make factual claims about what the product actually does — not aspirational claims about what it might do for the user. Claims without supporting evidence are prohibited in UI interfaces. Marketing copy and product UI copy have different standards; product UI must be held to the stricter factual standard.
Loaded when retrieval picks the atom as adjacent / supporting.
FactualNotAspirational [rule] v1.0.0
UI copy must make factual claims about what the product actually does — not aspirational claims about what it might do for the user. Claims without supporting evidence are prohibited in UI interfaces. Marketing copy and product UI copy have different standards; product UI must be held to the stricter factual standard.
Meta
- License: Apache-2.0
- License Provenance: package-authorship-claim
Severity
warning
Applies When
Writing copy for product UI screens, empty states, onboarding flows, or feature descriptions within the product (not marketing landing pages).
Anti Pattern
- 'Manage your team effortlessly' → factual: 'Assign tasks, track progress, and message your team in one place'
- 'Unlock your potential' → factual: 'Complete your profile to appear in search results'
- 'The fastest way to grow your business' → factual: 'Get set up in 10 minutes — no credit card required'
Loaded when retrieval picks the atom as a focal / direct hit.
FactualNotAspirational [rule] v1.0.0
UI copy must make factual claims about what the product actually does — not aspirational claims about what it might do for the user. Claims without supporting evidence are prohibited in UI interfaces. Marketing copy and product UI copy have different standards; product UI must be held to the stricter factual standard.
Meta
- License: Apache-2.0
- License Provenance: package-authorship-claim
Severity
warning
Applies When
Writing copy for product UI screens, empty states, onboarding flows, or feature descriptions within the product (not marketing landing pages).
Anti Pattern
- 'Manage your team effortlessly' → factual: 'Assign tasks, track progress, and message your team in one place'
- 'Unlock your potential' → factual: 'Complete your profile to appear in search results'
- 'The fastest way to grow your business' → factual: 'Get set up in 10 minutes — no credit card required'
Rationale
Aspirational copy in product UI erodes trust when the product fails to deliver the implied promise. Factual copy sets accurate expectations and builds trust even when the product is imperfect.
Meta
- License: Apache-2.0
- License Provenance: package-authorship-claim
Severity
warning
Applies When
Writing copy for product UI screens, empty states, onboarding flows, or feature descriptions within the product (not marketing landing pages).
Anti Pattern
- 'Manage your team effortlessly' → factual: 'Assign tasks, track progress, and message your team in one place'
- 'Unlock your potential' → factual: 'Complete your profile to appear in search results'
- 'The fastest way to grow your business' → factual: 'Get set up in 10 minutes — no credit card required'
Source
aoe-engine/examples/frontend-design/primes/compiled/@community/rule-factual-not-aspirational/atom.yaml