Warm Institutional
The visual language of public libraries, university presses, and museum websites: serif body text on cream paper, sans display, terracotta and forest accents, generous block padding, footer columns thick with credits and…
$ aoe install @impeccable/persona-warm-institutionalProjection
Always in _index.xml · the agent never has to ask for this.
WarmInstitutional [persona] v1.0.0
The visual language of public libraries, university presses, and museum websites: serif body text on cream paper, sans display, terracotta and forest accents, generous block padding, footer columns thick with credits and copyright. Authoritative without being corporate.
Loaded when retrieval picks the atom as adjacent / supporting.
WarmInstitutional [persona] v1.0.0
The visual language of public libraries, university presses, and museum websites: serif body text on cream paper, sans display, terracotta and forest accents, generous block padding, footer columns thick with credits and copyright. Authoritative without being corporate.
School
warm-institutional
Meta
- License: Apache-2.0
- License Provenance: package-authorship-claim
Implies
- Font:
- Display: humanist-sans with civic gravitas — e.g. Inter, Söhne, Larsseit, Untitled Sans, ABC Diatype, GT America
- Body: transitional or old-style serif optimized for long reading — e.g. Source Serif 4, Tiempos Text, Charter, Lyon Text, Mercury Text, Adobe Caslon Pro
- Color:
- Temperature: warm
- Palette: cream paper + terracotta + forest + ink — #f6f1e7 background, #c2440a terracotta, #2d4a32 forest, #1a1612 ink-brown (NOT pure black)
- Background: #f6f1e7 (cream/manila paper) or #f9f4ea (lighter cream) — pure #ffffff feels antiseptic in this persona
- Density: generous 1.7 — line-height 1.65 on serif body at 18-20px, paragraph spacing 1em, section padding 80-120px
- Layout: centered 720-840px reading column with wider feature blocks, footnotes as side-notes on desktop, multi-column footer (4-6 cols) with full institutional credits
- Imagery: archival photography, hand-drawn illustration, halftone treatments, library stamp aesthetics, no glossy product renders
- Motion: minimal — instant or 200ms linear, page-turn metaphors acceptable, no scroll-jacking, no hover-zoom on cards
Example Brands
- The New York Times
- The New York Review of Books
- Smithsonian Magazine
- MIT Media Lab
- Stanford Encyclopedia of Philosophy
- Library of Congress digital
- Cooper Hewitt Smithsonian
- Yale University Press
Composition
- Must Include:
- @community/principle-vertical-rhythm
- @community/check-body-readability
- Must Avoid:
- @impeccable/persona-brutalist
- @community/anti-pattern-thin-weight-body
- Typography Required:
- Display: humanist-sans (Inter | Söhne | Larsseit)
- Body: transitional or old-style serif (Source Serif 4 | Tiempos Text | Charter)
- Text Color: #1a1612 ink-brown (NOT pure #000000)
- Color Required:
- Background: #f6f1e7 (cream paper)
- Accent: #c2440a terracotta or #2d4a32 forest
- Motion Prescriptions:
- @community/principle-vertical-rhythm
Loaded when retrieval picks the atom as a focal / direct hit.
WarmInstitutional [persona] v1.0.0
The visual language of public libraries, university presses, and museum websites: serif body text on cream paper, sans display, terracotta and forest accents, generous block padding, footer columns thick with credits and copyright. Authoritative without being corporate.
School
warm-institutional
Meta
- License: Apache-2.0
- License Provenance: package-authorship-claim
Implies
- Font:
- Display: humanist-sans with civic gravitas — e.g. Inter, Söhne, Larsseit, Untitled Sans, ABC Diatype, GT America
- Body: transitional or old-style serif optimized for long reading — e.g. Source Serif 4, Tiempos Text, Charter, Lyon Text, Mercury Text, Adobe Caslon Pro
- Color:
- Temperature: warm
- Palette: cream paper + terracotta + forest + ink — #f6f1e7 background, #c2440a terracotta, #2d4a32 forest, #1a1612 ink-brown (NOT pure black)
- Background: #f6f1e7 (cream/manila paper) or #f9f4ea (lighter cream) — pure #ffffff feels antiseptic in this persona
- Density: generous 1.7 — line-height 1.65 on serif body at 18-20px, paragraph spacing 1em, section padding 80-120px
- Layout: centered 720-840px reading column with wider feature blocks, footnotes as side-notes on desktop, multi-column footer (4-6 cols) with full institutional credits
- Imagery: archival photography, hand-drawn illustration, halftone treatments, library stamp aesthetics, no glossy product renders
- Motion: minimal — instant or 200ms linear, page-turn metaphors acceptable, no scroll-jacking, no hover-zoom on cards
Example Brands
- The New York Times
- The New York Review of Books
- Smithsonian Magazine
- MIT Media Lab
- Stanford Encyclopedia of Philosophy
- Library of Congress digital
- Cooper Hewitt Smithsonian
- Yale University Press
Composition
- Must Include:
- @community/principle-vertical-rhythm
- @community/check-body-readability
- Must Avoid:
- @impeccable/persona-brutalist
- @community/anti-pattern-thin-weight-body
- Typography Required:
- Display: humanist-sans (Inter | Söhne | Larsseit)
- Body: transitional or old-style serif (Source Serif 4 | Tiempos Text | Charter)
- Text Color: #1a1612 ink-brown (NOT pure #000000)
- Color Required:
- Background: #f6f1e7 (cream paper)
- Accent: #c2440a terracotta or #2d4a32 forest
- Motion Prescriptions:
- @community/principle-vertical-rhythm
Relations
related: [@impeccable/persona-editorial, @impeccable/persona-magazine-editorial, @community/fact-optimal-line-length, @community/principle-typography-hierarchy, @community/check-line-length-optimal, @community/principle-vertical-rhythm, @community/rule-line-length-optimal, @community/fact-line-height-readability, @community/check-body-readability, @community/principle-color-system-foundation, @community/check-contrast-aa, @community/rule-single-accent-color, @community/constraint-no-pure-white-bg, @community/rule-backgrounds-atmospheric, @community/check-color-blacklist-brand, @community/anti-pattern-generic-saas-blue] compatible: [editorial, warm, refined, civic, long-form-reading] conflicts: [brutalist, vercel-clean, stripe-fintech, dense-pragmatist] contradicts: [@impeccable/persona-brutalist, @community/anti-pattern-thin-weight-body]
Compatible
- editorial
- warm
- refined
- civic
- long-form-reading
Conflicts
- brutalist
- vercel-clean
- stripe-fintech
- dense-pragmatist
Contradicts
- @impeccable/persona-brutalist
- @community/anti-pattern-thin-weight-body
Source
aoe-engine/examples/frontend-design/primes/compiled/@impeccable/persona-warm-institutional/atom.yaml